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1
Frisbee for Friends, Furniture for Family: The Influence of Products on Network Activation and WOM Intentions
Frisbee for Friends, Furniture for Family: The Influence of Products on Network Activation and WOM Intentions
Anik L, | Association for Consumer Research | 2011 ,
2
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
3
Prosocial Behavior in the Field
Prosocial Behavior in the Field
Nelson L.D, | Association for Consumer Research | 2011 ,
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