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1
Why do consumers Talk, Does Anyone Listen, and What Happens?
Why do consumers Talk, Does Anyone Listen, and What Happens?
Andrew Stephen, | Association for Consumer Research | 2010 ,
2
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
The Buzz about Buzz : Drivers and Consequences of World-of-Mouth
Jonah Berger, | Association for Consumer Research | 2010 ,
3
Are crowds Always wiser?
Are crowds Always wiser?
Andrew stephen, | Association for Consumer Research | 2010 ,
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