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1
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
Andrea C. Morales, | Association for Consumer Research | 2010 ,
2
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Spillover Effects : How Consumers Respond to Unexpected Changes in Price and Quality
Narayan Janakiraman., | University of Chicago Press | 2006 ,
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