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1
Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience
Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience
Andrade, E.B., | Association for Consumer Research | 2008 ,
2
Developing a Dissertation Idea
Developing a Dissertation Idea
Andrade E.B, | Association for Consumer Research | 2011 ,
3
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
4
The Evolving Definition of Rationality
The Evolving Definition of Rationality
Raghunathan R, | Association for Consumer Research | 2011 ,
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