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1
Brands as Signals: A Cross-Country Validation Study
Brands as Signals: A Cross-Country Validation Study
Tülin Erdem, | American Marketing Association | 2006 ,
2
The behavioral dimensions of trading : Proximal and ditstal influences on performance
The behavioral dimensions of trading : Proximal and ditstal influences on performance
Stephen Gould, | Association for Consumer Research | 2010 ,
3
Contingent consumer response to self-customization procedures: implications for decision satisfaction and choice
Contingent consumer response to self-customization procedures: implications for decision satisfaction and choice
Ana valenzuela, | Association for Consumer Research | 2010 ,
4
The Effect of Banner Advertisements on Judgment and Choice
The Effect of Banner Advertisements on Judgment and Choice
Andrew Mitchell, | Association for Consumer Research | 2002 ,
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