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1
When does priming cause us to value or devalue a brand?
When does priming cause us to value or devalue a brand?
Amy dalton, | Association for Consumer Research | 2010 ,
2
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
Juliano Laran, | Association for Consumer Research | 2010 ,
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