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Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Maintenance versus attainment goals : why people think it is harder to maintain their weight than to lose a couple of kilos
Antonios stamatogiannakis, | Association for Consumer Research | 2010 ,
2
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
3
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
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