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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
Alexander Krasnikov and Satish Jayachandran, | American Marketing Association | 2008 ,
2
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
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