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1
It Matters Who You Are: New Perspectives on the Role of the Individual Differences in Brand Evaluations
It Matters Who You Are: New Perspectives on the Role of the Individual Differences in Brand Evaluations
Ahluwalia, R., | Association for Consumer Research | 2006 ,
2
What Do You Think: The Role of Others' Opinions in the Marketplace
What Do You Think: The Role of Others' Opinions in the Marketplace
Ahluwalia, R., | Association for Consumer Research | 2008 ,
3
On the Persuasiveness of Negative Information: Limitations to the Negativity Effect
On the Persuasiveness of Negative Information: Limitations to the Negativity Effect
Ahluwalia, R., | Association for Consumer Research | 2000 ,
4
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Jill G. Klein, | American Marketing Association | 2005 ,
5
Word -of-Mouth Communicaation as Helping Behavior
Word -of-Mouth Communicaation as Helping Behavior
Andrew M.Kaikati, | Association for Consumer Research | 2010 ,
6
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
7
Negativity in the Evaluation of Political Candidates
Negativity in the Evaluation of Political Candidates
Klein, J. G., | Association for Consumer Research | 2005 ,
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