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1
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
Plassmann, H, | Association for Consumer Research | 2007 ,
2
Switching Barriers in the Four-Stage Loyalty Model
Switching Barriers in the Four-Stage Loyalty Model
Blut, M, | Association for Consumer Research | 2007 ,
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