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1
What is Your Goal? The Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future
What is Your Goal? The Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future
Aaker, J. L., | Association for Consumer Research | 2001 ,
2
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Michel Tuan Pham, | Association for Consumer Research | 2002 ,
3
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Rudd M, | Association for Consumer Research | 2011 ,
4
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
Briley, D., | Association for Consumer Research | 2001 ,
5
브랜드 포트폴리오 전략
브랜드 포트폴리오 전략
아커, 데이비드., 326.162-아874브 | 비즈니스북스 | 2005 326.162-아874브,
6
Brand Leadership - [컴퓨터 파일]
Brand Leadership - [컴퓨터 파일]
Aaker, David ., 004-A111b-EB | 네오넷코리아 | 2002 004-A111b-EB,
7
Strategic market management
Strategic market management
Aaker, David A., 326.181-A111s-안진홍 | John Wiley | 1998 326.181-A111s-안진홍,
8
廣告管理論 = Advertising Management
廣告管理論 = Advertising Management
Aaker, David A, 326.141-A111고 | 석정 | 1995 326.141-A111고,
9
마케팅전략 : 전략적 시장관리
마케팅전략 : 전략적 시장관리
Aaker, David A, 326.181-D111마 | 석정 | 1996 326.181-D111마,
10
브랜드 자산의 전략적 관리
브랜드 자산의 전략적 관리
Aaker, D.A, 320.1-아874브 | 나남 | 1992 320.1-아874브,
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