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1
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
Alexander Josiassen, | American Marketing Association | 2011 ,
2
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
3
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
Clemens F. Köhler, | American Marketing Association | 2011 ,
4
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
Junhong Chu, | American Marketing Association | 2011 ,
5
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
Christian Homburg, | American Marketing Association | 2011 ,
6
Designing Solutions Around Customer Network Identity Goals
Designing Solutions Around Customer Network Identity Goals
Amber M. Epp, | American Marketing Association | 2011 ,
7
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
Yu Ma, | American Marketing Association | 2011 ,
8
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
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