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1
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
2
The Impact of Counterfactual Mindset on Consumer Information Processing
The Impact of Counterfactual Mindset on Consumer Information Processing
Zhao G, | Association for Consumer Research | 2011 ,
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