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1
When Ambivalence Increases Attitude-Behavior Correspondence
When Ambivalence Increases Attitude-Behavior Correspondence
Yang L, | Association for Consumer Research | 2011 ,
2
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
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