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1
Exploring Consumer Forgiveness In Service Failures
Exploring Consumer Forgiveness In Service Failures
Tsarenko Y, | Association for Consumer Research | 2011 ,
2
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Can Biases About the Future Push Consumers to Act? Effects of Affective Forecasting on Consumer Procrastination
Lin L, | Association for Consumer Research | 2011 ,
3
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
4
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
5
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
Ince E.C, | Association for Consumer Research | 2011 ,
6
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
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