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1
Consumer Response to Spokesperson's Race: A Research Synthesis of Racial Similarity Effects in Advertising
Consumer Response to Spokesperson's Race: A Research Synthesis of Racial Similarity Effects in Advertising
Kareklas I, | Association for Consumer Research | 2011 ,
2
Do Males Endorse Thin Ideal for Women When the Price is High?
Do Males Endorse Thin Ideal for Women When the Price is High?
Polonsky M, | Association for Consumer Research | 2011 ,
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