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1
Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
Barger V, | Association for Consumer Research | 2011 ,
2
A Broad View of the Notion of Sensory Interaction
A Broad View of the Notion of Sensory Interaction
Krishna A, | Association for Consumer Research | 2011 ,
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