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1
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
2
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
3
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
4
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
5
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
6
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
7
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
8
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Materialism and Affective Forecasting Error: Implications for Subjective Well-Being
Hernandez M, | Association for Consumer Research | 2011 ,
9
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
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