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1
Consumer Victimization: A Psychological Contracts Perspective
Consumer Victimization: A Psychological Contracts Perspective
Kwak H, | Association for Consumer Research | 2011 ,
2
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes
Rebecca J. Slotegraaf, | American Marketing Association | 2011 ,
3
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Brand Anthropomorphization: A Homocentric Knowledge Activation Perspective
Puzakova M, | Association for Consumer Research | 2011 ,
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