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1
``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
``Grandma's Fridge is Cool'' - The Meaning of Retro Brands for Young Consumers
Hemetsberger A, | Association for Consumer Research | 2011 ,
2
Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
Men, Bags and The City - Male's Adoption of Non-Traditional Gender Aesthetics
Weinberger R, | Association for Consumer Research | 2011 ,
3
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
``Fine Feathers Make Fine Birds'' - Community Brands and Branded Communities
Schroll R, | Association for Consumer Research | 2011 ,
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