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1
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
The Big Cost of Small Problems: Ironic Effects of Malfunction Severity on Enjoyment
Brigden N, | Association for Consumer Research | 2011 ,
2
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Catching More Flies with Vinegar: The Ironic Effect of Product-Specific Search Cost on Consumer Choice
Ge X, | Association for Consumer Research | 2011 ,
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