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Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Compliments, Critiques, and Consumption: The Effects of Word-of-Mouth Valence and Social Ties on Peer Advice in Socially-Embedded Settings
Gosline R, | Association for Consumer Research | 2011 ,
2
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Top 10 or #10?: How Positional Inferences Influence the Effectiveness of Category Membership Claims
Isaac M.S, | Association for Consumer Research | 2011 ,
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