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1
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
2
Motivated Consumer Innovativeness: Concept, Measurement and Validation
Motivated Consumer Innovativeness: Concept, Measurement and Validation
Vandecasteele B, | Association for Consumer Research | 2011 ,
3
Investigating the Strength of Affectively and Cognitively Based Attitudes
Investigating the Strength of Affectively and Cognitively Based Attitudes
Uyttersprot I, | Association for Consumer Research | 2011 ,
4
Match-Up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
Match-Up Effects Happen for a Reason: The Impact of Activating Persuasion Knowledge on Endorser Effectiveness
Adams L, | Association for Consumer Research | 2011 ,
5
The Influence of Assortment Size on Preference-Consistent Choice
The Influence of Assortment Size on Preference-Consistent Choice
Elen M, | Association for Consumer Research | 2011 ,
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