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1
Attitudes and Behaviors Assessment: The Impact of the Hypothetical Bias
Attitudes and Behaviors Assessment: The Impact of the Hypothetical Bias
Roux C, | Association for Consumer Research | 2011 ,
2
When More is Merrier Indeed: The Impact of Product Involvement on Choice
When More is Merrier Indeed: The Impact of Product Involvement on Choice
Aladjem M, | Association for Consumer Research | 2011 ,
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