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1
Reputable Brand Names can Improve Product Efficacy
Reputable Brand Names can Improve Product Efficacy
Amar M, | Association for Consumer Research | 2011 ,
2
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
Amar Cheema, | American Marketing Association | 2011 ,
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