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1
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
2
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
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