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1
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
You and We: Causal Effects of Minor Language Variations on Brand Perceptions
Aner Sela, | Association for Consumer Research | 2010 ,
2
Effects of Minor Language Variations on Consumer Persuasion
Effects of Minor Language Variations on Consumer Persuasion
Aner Sela, | Association for Consumer Research | 2010 ,
3
Negative Effects of explicit customization on perceptions of opportunity
Negative Effects of explicit customization on perceptions of opportunity
Aner Sela, | Association for Consumer Research | 2010 ,
4
Customization and consumer choice
Customization and consumer choice
Aner Sela, | Association for Consumer Research | 2010 ,
5
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
Itamar Simonson, | Association for Consumer Research | 2010 ,
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