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1
The Impact of Consumer-Generated Advertising on Brand Associations
The Impact of Consumer-Generated Advertising on Brand Associations
Burcak Ertimur, | Association for Consumer Research | 2010 ,
2
Consumer-Generated Advertising: Creators and Spectators
Consumer-Generated Advertising: Creators and Spectators
Burcak Ertimur, | Association for Consumer Research | 2010 ,
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