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1
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Amna Kirmani, | Association for Consumer Research | 2010 ,
2
Signaling identity through brands : the role of perceived authebticity
Signaling identity through brands : the role of perceived authebticity
Rosellina Ferraro, | Association for Consumer Research | 2010 ,
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