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1
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
2
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
3
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
4
How Do Price Fairness Perceptions Differ Across Culture?
How Do Price Fairness Perceptions Differ Across Culture?
Lisa E. Bolton, | Association for Consumer Research | 2010 ,
5
Are crowds wise when predicting against point spreads? It depends on how you ask
Are crowds wise when predicting against point spreads? It depends on how you ask
Joseph simmons, | Association for Consumer Research | 2010 ,
6
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Read the signal but don't mention it : How conspicuous consumption embarrasses the signalet
Young J. han, | Association for Consumer Research | 2010 ,
7
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Joseph nunes, | Association for Consumer Research | 2010 ,
8
Validation of aseptic processes for pharmaceuticals
Validation of aseptic processes for pharmaceuticals
Joseph, | Kyung Hee University Press | 2010 ,
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