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1
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | American Marketing Association | 2010 ,
2
How Friends Promote Consumer Spending
How Friends Promote Consumer Spending
Didem Kurt, | Association for Consumer Research | 2010 ,
3
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior
Karen M. Stilley, | Association for Consumer Research | 2010 ,
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