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1
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Wanting What I Shouldn't Have and Finding a Way to Get It: When Guilt Increases Hedonic Consumption
Yael Zemack-Ruger, | Association for Consumer Research | 2010 ,
2
When Your World Must Be Defended: Consuming to Justify the System
When Your World Must Be Defended: Consuming to Justify the System
Keisha Cutright, | Association for Consumer Research | 2010 ,
3
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Might a Heavier Waitress Make You Eat More, Less, or Differently?
Brent McFerran, | Association for Consumer Research | 2010 ,
4
"Mirror...Mirror on the Wall, Whose the Greenest Giver of Them All?': Understanding When and Why Men and Women Gift Ethically-Made Products
"Mirror...Mirror on the Wall, Whose the Greenest Giver of Them All?': Understanding When and Why Men and Women Gift Ethically-Made Products
Lisa Cavanaugh, | Association for Consumer Research | 2010 ,
5
How Stereotypes Targets Perceive Positive Stereotypes
How Stereotypes Targets Perceive Positive Stereotypes
Linyun Yang, | Association for Consumer Research | 2010 ,
6
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
that's So disgusting-i'll take two ! how disgust enhances the effectiveness of fear appeals
Andrea C. Morales, | Association for Consumer Research | 2010 ,
7
Some Things are better left unsaid : How word of mouth influences the speacker
Some Things are better left unsaid : How word of mouth influences the speacker
Sarah G. Moore, | Association for Consumer Research | 2010 ,
8
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Vicarious goal fulfillment: when the mere presence of a healthy option leads to an ironically indulgent decision
Keith wilcow, | Association for Consumer Research | 2010 ,
9
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
N. pontus leander, | Association for Consumer Research | 2010 ,
10
When does priming cause us to value or devalue a brand?
When does priming cause us to value or devalue a brand?
Amy dalton, | Association for Consumer Research | 2010 ,
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