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Using process-focused vs. outcome-focused thought to enhance consumer judgement
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Jennifer escalas, | Association for Consumer Research | 2010 ,
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Acta Agriculturae Scandinavica: Section A, Animal Science
Taylor & Francis Ltd [, ]
2
Acta Agriculturae Scandinavica: Section B, Soil & Plant Science
Taylor & Francis Ltd [, ]
3
My Escape from Slavery
Great Neck Publishing [, ]