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1
A Tale of Two Modes: When Do Consumers Approach or Avoid Persuasion Attempts?
A Tale of Two Modes: When Do Consumers Approach or Avoid Persuasion Attempts?
Guang-Xin Xie, | Association for Consumer Research | 2010 ,
2
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Using the Product Image "Location Effect" to Help Consumers Control Eating Patterns
Xiaoyen Deng, | Association for Consumer Research | 2010 ,
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