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1
The Affective consequences of Alpha-Numeric branding
The Affective consequences of Alpha-Numeric branding
Chris Janiszewski, | Association for Consumer Research | 2010 ,
2
The consumer Experience
The consumer Experience
Chris Janiszewski, | Association for Consumer Research | 2010 ,
3
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
Juliano Laran, | Association for Consumer Research | 2010 ,
4
Letting good opportunities pass us by : examining the role of mindest during goal pursuit
Letting good opportunities pass us by : examining the role of mindest during goal pursuit
Julia Belyavsky Bayuk, | Association for Consumer Research | 2010 ,
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