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1
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?
Daniel C. Bello, | American Marketing Association | 2010 ,
2
Motivation and Capacity in the Selection of Comparison Standards
Motivation and Capacity in the Selection of Comparison Standards
Karim Kassam, | Association for Consumer Research | 2010 ,
3
Invidious Emotions in Status-Based Social Comparison: Implications for the Status Brand
Invidious Emotions in Status-Based Social Comparison: Implications for the Status Brand
Jill M. Sundie, | Association for Consumer Research | 2010 ,
4
Unplanned Buying by Supermarket Shoppers
Unplanned Buying by Supermarket Shoppers
David R. Bell, | Association for Consumer Research | 2010 ,
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