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1
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
The Impact of Postive Affect on Cognitive Decision Making Strategies: The case of Mental Accounting
Yuliya A. Komarova, | Association for Consumer Research | 2010 ,
2
The Ironic effect of efficacy on consumer consumption
The Ironic effect of efficacy on consumer consumption
Rajesh bagchi, | Association for Consumer Research | 2010 ,
3
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Framing goals to increase or decrease personal savings : the effect of specific goals and construal level
Amar Cheema, | Association for Consumer Research | 2010 ,
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