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1
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Pierre Chandon, | American Marketing Association | 2009 ,
2
Determining stakeholders for feasibility analysis
Determining stakeholders for feasibility analysis
Currie, R. R., | Pergamon | 2009 ,
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