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1
Customer Satisfaction and Stock Returns Risk
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli and Sundar G. Bharadwaj, | American Marketing Association | 2009 ,
2
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Martha Myslinski Tipton, | American Marketing Association | 2009 ,
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