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When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
When Marketing Strategy First Meets Wall Street : Marketing Spendings and Firms' Initial Public Offerings
Xueming Luo, | American Marketing Association | 2008 ,
2
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
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