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1
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
You and Us: Causal Effects of Language Use on Consumers' Perceptions of Brands
Sela, A, | Association for Consumer Research | 2008 ,
2
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
The ``Shaken Self'' : Product Choice as a Means of Restoring Self-View Confidence
Gao, L, | Association for Consumer Research | 2008 ,
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