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1
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
2
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
3
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
A Comparison of Pair Versus Solo Programming Under Different Objectives : An Analytical Approach
Milind Dawande, | Informs | 2008 ,
4
CONQUER : A Methodology for Context-Aware Query Processing on the World Wide Web
CONQUER : A Methodology for Context-Aware Query Processing on the World Wide Web
Veda C. Storey, | Informs | 2008 ,
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