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1
The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits
The Effect of Brand Personality on Evaluations of Utilitarian Product Benefits
Peretz, A, | Association for Consumer Research | 2008 ,
2
Sources of Brand Personality: A Survey of Ten Brands
Sources of Brand Personality: A Survey of Ten Brands
Maehle, N, | Association for Consumer Research | 2008 ,
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