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1
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
2
Responding to Ethical and Competence Failures
Responding to Ethical and Competence Failures
Raju, S, | Association for Consumer Research | 2008 ,
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