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1
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
2
A cross-cultural analysis of the end-user computing satisfaction instrument: A multi-group invariance analysis
A cross-cultural analysis of the end-user computing satisfaction instrument: A multi-group invariance analysis
X. Deng, | North-Holland | 2008 ,
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