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1
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Demand-Based Pricing versus Past-Price Dependence : A Cost-Benefit Analysis
Shuba Srinivasan, | American Marketing Association | 2008 ,
2
Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation
Consumer Inferences about Hybrid Goods and Services from Pricing and Innovation
Umashankar, N, | Association for Consumer Research | 2008 ,
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