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Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Promotion Matching: The Role of Promotion Type and Self-Construal on Purchase Intentions
Winterich, K.P, | Association for Consumer Research | 2008 ,
2
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
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