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1
Bipolar Scales Mask Loss Aversion
Bipolar Scales Mask Loss Aversion
McGraw, A.P, | Association for Consumer Research | 2008 ,
2
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
McGraw, A.P, | Association for Consumer Research | 2008 ,
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