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1
Contested Consumption in Everyday Life
Contested Consumption in Everyday Life
Luedicke, M.K, | Association for Consumer Research | 2008 ,
2
How Brands Enchant: Insights from Observing Community Driven Brand Creation
How Brands Enchant: Insights from Observing Community Driven Brand Creation
Fuller, J, | Association for Consumer Research | 2008 ,
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