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1
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Evanschitzky, H, | Association for Consumer Research | 2008 ,
2
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
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